Jones’ day jobs may be the head of Dior menswear and Fendi womenswear, but the British designer has long displayed a streetwise sensibility in many of his pieces and these AM95s are no different. The upper’s human anatomy-inspired panels are dressed in gray and equipped with a Morse code-like series of black dots and dashes. This is contrasted by a white toe cap with a small black Swoosh and a white mudugard that features Jones’ name stamped towards its rear. Another black Swoosh also appears on the lateral side, placed towards the black heel piece.
Eyestays boast a bright orange tone that’s accented with touches of hi-vis reflective silver. In an interesting twist, the Air Max 95’s standard strip of mesh that covers the toebox and bottom half of the eyestays is gone, replaced by a smoky black TPE. Tri-color tongue badges are placed on the black tongue and midsoles are done up in white with orange Air Max units. For a finishing touch, translucent outsoles reveal a large Nike Air hit on the bottom and PSI markings appear on the orange underfoot shank, an OG detail that’s essential to a purist like Jones.
First rumored in June, the Kim Jones x Nike Air Max 95 “Total Orange” will reportedly hit retailers in 2021, though neither this or any retail price has been confirmed by Nike. A “Black/Volt” colorway has also been speculated, but images have yet to be revealed.