No Beef: Why Hip Hop is Going Vegan | Complex News Presents

As veganism becomes increasingly popular, some of hip-hop’s most notable names are taking part: Jay Z and Beyonce offered concert tickets to fans who adopted plant-based diets; Jaden Smith launched a vegan food truck for the homeless; ASAP Rocky rapped about being vegan on his new single. 

 Complex News Presents sits down with Jermaine Dupri, Lemel Durrah, founder of Compton Vegan, and Olympia Auset, founder of SUPRMARKT, to explore the reasons some rappers are trying veganism, and how plant-based diets address issues relevant to the communities they come from.