Williams competed in the Miss Syracuse (University) beauty pageant when a campus musical she was in was canceled in 1983. After winning the Miss Syracuse title, Williams won the Miss New York crown in 1983, and went to compete for the Miss America title at the national pageant in Atlantic City. Prior to the final night of competition, Williams won both preliminary competitions (talent and swimsuit) earlier in the week. Each day's preliminary competitions have winners announced. Therefore, there can be as many as six "prelim" winners: three each for talent and swimsuit. To win a "prelim" in both is a strong precursor to success in the finals. She was crowned Miss America 1984 on September 17, 1983, becoming the first African American to win the title. Williams' reign as Miss America was not without its challenges and controversies. For the first time in pageant history, a reigning Miss America was the target of death threats and hate mail.
Ten months into her reign as Miss America, she received an anonymous phone call stating that nude photos of her taken before her pageant days had surfaced. Williams believed the photographs were private and had been destroyed; she claims she never signed a release permitting the photos to be used.
The black-and-white photos dated back to 1982 (the year before she won the Miss America Pageant), when she worked as an assistant and makeup artist for Mount Kisco, New York photographer Tom Chiapel. According to Williams, Chiapel advised her that he wanted to try a "new concept of silhouettes with two models". He photographed Williams and another woman in several nude poses.
Hugh Hefner, the publisher of Playboy, was initially offered the photos, but turned them down. Later, Hefner would explain why in People Weekly, "Vanessa Williams is a beautiful woman. There was never any question of our interest in the photos. But they clearly weren't authorized and because they would be the source of considerable embarrassment to her, we decided not to publish them. We were also mindful that she was the first black Miss America." Days later, Bob Guccione, the publisher of Penthouse, announced that his magazine would publish the photos in their September 1984 15th anniversary issue, which was the same issue that featured nude photographs of Traci Lords, later found to have been only 15 years old at the time. The cover featured a photograph of a smiling Vanessa Williams with 88-year-old George Burns and the headline, Miss America, Oh, God, She's Nude! Guccione paid Chiapel for the rights to the photos without Williams' consent. According to the PBS documentary Miss America, the Penthouse issue featuring Williams would ultimately bring Guccione a $14 million windfall. After days of media frenzy and sponsors threatening to pull out of the upcoming 1985 pageant, Williams felt pressured by Miss America Pageant officials to resign, and did so in a press conference on July 23, 1984. The title subsequently went to the first runner-up, Suzette Charles, also an African American. On September 7, 1984, Williams filed a $500 million lawsuit against Chiapel and Guccione. She eventually dropped the suit a year later, explaining that she wanted to put the scandal behind her and move on.
Although she resigned from fulfilling the duties of a current Miss America, Williams was allowed to keep the bejeweled crown and scholarship money and is officially recognized by the Miss America Organization as "Miss America 1984"; Charles is recognized as "Miss America 1984-b".
Williams' first appearance in a Miss America pageant since 1984 was on September 13, 2015, when she served as head judge for Miss America 2016.
The pageant began with Miss America CEO Sam Haskell issuing an apology to Williams for her forced resignation as Miss America in 1984. He told Williams that although "none of us currently in the organization were involved in it, on behalf of today's organization, I want to apologize for anything that was said and done to you and to your mother, Miss Helen Williams. I want to apologize for anything that was said or done that made you feel any less than the Miss America that you are and Miss America you always will be."
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