Wall Dogs: A Day in the Life of New York City Wall Advertisement Painters

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Imagine strapping in, clipping on, and jumping off the roof of a building - every day. In an age with instant communication at your fingertips and digital marketing on every platform, there are those who still get out messages the old-fashioned way, with a paintbrush and some attitude. They call themselves "wall dogs," says one veteran of the trade, "because we are chained to a wall all day by our safety harness, and we work like dogs." Vocativ spent a day with these blue-collar artists as they paint advertisements high above the streets of New York City.


I know I do a lot of digital ads for Sanquon. I would love to start adding wall ones. I been into it since I was young. It's just something about seeing your brand on a billboard. That's gonna be awesome. I always say I can't wait till I have a million dollar each quarter budget just for ads. Trust me, it's gonna be wild.