Friday, May 25, 2012

Kanye West’s Seven-Screen “Cruel Summer” Pyramid by OMA




For the debut of Kanye West‘s Cruel Summer at this year’s Cannes Film Festival, OMA was commissioned to create a special pyramid-shaped pavilion to house the seven-screen experience. Designed in collaboration with DONDA, the pavilion seats 200 and is located along Palm Beach with a panoramic backdrop of Cannes and the Mediterranean. Immersing the audience in a space defined by the seven cinematic screens and constructed of steel, the pavilion served as the home to Cruel Summer for both its star-studded premiere and public showings.






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